User Funnel

Here we provide a step-by-step framework that illustrates the journey of teachers from the initial point of awareness about ChatSEL to the final impact on student outcomes. It helps track user behaviors, identify drop-off points, and optimize engagement strategies. For ChatSEL, which operates in low-resource settings, the funnel ensures teachers are effectively onboarded, engaged, and supported to achieve meaningful classroom outcomes.

A flowchart of the user funnel

A detailed look at the processes and metrics of the user funnel

User Stage	We do this Activity to reach this Stage	Users must do this Activity to reach this Stage	Target Metric to reach this Stage
1. Teachers are recruited into the program	Partner with NGOs, educational institutions, and local community leaders. Promote ChatSEL through WhatsApp groups, workshops, teacher networks, and referral campaigns.	Register interest by signing up via a WhatsApp link or responding to an outreach message.	Number of teachers registered; response rate to outreach messages.
2. Teachers are onboarded into the program	Send automated onboarding messages, including a welcome introduction, how-to guide, and SEL overview. Provide an interactive demo session.	Complete onboarding by following instructions, practicing one role-play activity, and confirming readiness.	% of registered teachers who complete onboarding; completion rate of the demo activity.
3. Teachers are engaged (actively interacting with the chatbot)	Provide daily/weekly SEL content, interactive activities, role-play sessions, and personalized recommendations. Send reminders and motivational messages.	Respond to prompts, complete suggested activities, and provide feedback.	Weekly Active Users (WAU); number of activities accessed per week; engagement rate (interactions per session).
4. Teachers are retained or maintained	Introduce gamification (badges, certificates), ongoing learning modules, peer support groups, and regular check-ins. Offer new content to sustain interest.	Maintain regular interaction with ChatSEL, participate in feedback surveys, and engage with new content.	Retention rate at 1, 3, and 6 months; frequency of interactions over time; dropout rate reduction.
5. Teachers achieve proximal SEL knowledge and self-efficacy outcomes	Deliver targeted SEL modules with reflective exercises, practice opportunities, and feedback loops. Emphasize growth mindset and self-efficacy strategies.	Apply SEL strategies in practice sessions, reflect on learning, and self-assess growth.	% of teachers reporting improved SEL understanding and self-efficacy; readiness ratings; growth mindset assessment.
6. Teachers achieve proximal classroom outcomes	Guide teachers to plan and implement SEL activities in the classroom. Provide adaptive recommendations based on student needs.	Conduct SEL activities with students, adjust based on classroom dynamics, and report outcomes back to ChatSEL.	% of teachers implementing SEL activities regularly; improvements in classroom climate; self- and observer-reported classroom performance.
7. Students achieve desired development outcomes	Support teachers with continuous feedback and advanced SEL strategies. Provide specific guidance for addressing student needs.	Participate in SEL activities, show engagement in class, and demonstrate SEL skills in practice.	Improvement in students’ SEL competencies (emotion regulation, empathy, social skills); academic outcomes (literacy, numeracy); classroom engagement metrics.